BRIGITTE HERREN

I am Brigitte Herren...

...a dual Swiss and German citizen, mother of two children, an admirer of early 20th century art, and from January 2016 onward head of the London office of Ayudantes.

I grew up in Germany, Colombia and Switzerland; and completed my university studies in communication, business administration, and international relations in the USA. I have worked with a Swiss advertising agency, a European insurer, an international management consultancy, and a global bank. My career has taken me from Zurich to Auckland, New York, Johannesburg, Frankfurt and London. I am interested in systemically relevant topics and analytical approaches that lead to sustainable improvements. In my experience the "soft" topics of power, belonging, and culture are

often overlooked and neglected in organisational analysis - yet, these may rapidly morph into "hard" issues and formidable barriers to transformative change unless well understood and skillfully managed. I am known to tackle challenges pragmatically, fearlessly, and with a good dose of love and humour. When I am not working, I like to read books and take in as many cultural experiences as possible. I work out in the gym regularly (from pure necessity).